Word of the Day: Kayfabe
Kayfabe
Definition: The staged performance of conflict, rivalry, or drama, presented as if it were real. Originally from professional wrestling, where storylines are scripted but sold as authentic. Today the word is used for politics, media feuds, and corporate rivalries that function the same way—more theater than truth.
Why now: In politics, “kayfabe” captures the constant theater—manufactured outrage, pretend rivalries, or overblown battles—that distracts from the real deals happening backstage. What looks like fierce opposition is often just a show for the crowd.
Examples:
• “Cable news thrives on kayfabe—panelists shouting at each other by day, dining together by night.”
• “The supposed fight between two tech CEOs was mostly kayfabe, engineered to boost both of their stock prices.”
• “Trump and his allies keep the kayfabe going—publicly feuding, privately colluding—because the performance is the point.”




Trump puts the covfefe in kayfabe … and his supporters lap it up as the apotheosis of “reality tv” that it is.
Sadly, they simultaneously deny the *actual* reality of the harms his power-seizing policies of grift & hate have caused Americans & the world.
I am always guilty of associating kayfabe with adolescent girls. Just hold a picture in your mind of that and you'll completely understand the meaning here. 🙄